About
Hey, I'm Vinit. I've been doing frontend development for more than 7 years. I've built a lot of things over that time small pages, big apps, everything in between. I work at the intersection of design and engineering and I'm more than happy to use everything at my disposal to make the work good.
Currently at Jiffy, shipping Design Lab, conversion flows, and AI-assisted development with Claude Code. Before that, embedded at M&S (millions of users, LCP moved into the green zone) via Publicis Sapient, and at Siemens building spatial UIs and D3 data grids that actually shipped.
Experience
Aug 2025 - Present
Senior Frontend Engineer · Jiffy
Building and owning frontend features across the product: Design Lab, group orders, payment integrations, mobile performance, React Aria adoption, and Jotai state migration. Also engineering AI-assisted development workflows using Claude Code multi-agent systems.
Jan 2022 - Aug 2025
Senior Frontend Engineer · Publicis Sapient
Client: Marks and Spencer
Embedded at Marks and Spencer, one of the UK's largest retailers. Migrated product pages to SSR, moving LCP into the green zone. Led WCAG 2.1 AA accessibility work across key customer journeys. Ran A/B experiments on conversion-critical surfaces using Adobe Target. Built the shared component library into a governed system with design tokens and variant APIs.
Jul 2019 - Jan 2022
Software Engineer · Connecticus Technologies
Client: Siemens
Embedded at Siemens across two major internal tools. Built a facility floor planner on a custom coordinate system using Leaflet.js, and a D3.js data grid with frozen columns and inline editing for the Teamcenter PLM platform.
Oct 2018 - Jul 2019
Associate Software Engineer · Accenture
Started career building frontend features on enterprise client projects. Worked across React and Angular codebases, contributing to UI development and integration work.
Work
Skills
Off the Clock
Currently learning
Masters in AI & Data Science
Not chasing hype. Working backwards from curiosity. I want the granular understanding: linear algebra, probability, how a neural network actually decides something. The kind of knowledge where you can reason about why something works, not just that it does. Somewhere between a curious engineer and an accidental ML student.
Just finished Solo Leveling and I'm still not over it. Long-time RPG fan. Open worlds, deep lore, way too many side quests. If it has a good story, I'm finishing it.
Solo Leveling broke me and now everything else feels underwhelming. Recommend something. My range is wide: shonen, psychological, slice of life. Good world-building is all I need.
Cricket first, always. Football when India plays. F1 for the chaos and politics. Something about watching elite performance under pressure never gets old.
More enthusiast than maximalist. I care more about the tech and market mechanics than the price. Though yes, I do check the charts.
New cities, new food, unplanned weekends. The best trips are the ones without an itinerary. Just show up and figure it out.
Say hello
Have a project in mind, want to collaborate, or just want to say hi? My inbox is always open. I'll get back to you.